
Within the next five to 10 years, global shipping will be judged less by how fast containers move and more by how reliably goods arrive on store shelves, according to Maersk’s Asia-Pacific president Ditlev Blicher.
Shoppers will increasingly find the right T-shirt colours, shoe sizes that usually sell out, or laptop models with the exact specifications available immediately – rather than being told to “order and wait two weeks” – as supply chains become more predictable and efficient, he told The Straits Times in a recent interview.
This shift, which will be driven far from the mall, on container ships and at ports consumers never see, is turning reliability into the most valuable currency in global shipping, an industry long plagued by delays and volatility.
It is also one that Maersk, the world’s largest container carrier, believes shippers will increasingly be willing to pay for.
“For retailers, the worst outcome isn’t paying a bit more for freight. It’s a lost sale, where the customer is ready to buy, but the product isn’t available,” Mr Blicher said.
To avoid that, retailers and manufacturers have traditionally relied on buffer stock held across warehouses, storerooms and even in transit. But holding inventory “just in case” is costly, tying up capital and adding complexity at a time when consumer expectations and competition are rising.
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Source:StraitTimes
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