President Donald Trump on Saturday threatened to impose a 30% tariff on imports from European Union starting on August 1, after weeks of negotiations with the key U.S. allies and top trading partners failed to reach a comprehensive trade deal.
In an escalation of the trade conflict that has angered U.S. allies and rattled investors, Trump announced the latest tariffs in separate letters to European Commission President Ursula von der Leyen and Mexico’s President Claudia Sheinbaum posted on Truth Social on Saturday.
Trump said the 30% tariff rate was “separate from all sectoral tariffs”, which means 50% levies on steel and aluminum imports and a 25% tariff on auto imports would remain at those levels.
The August 1 deadline gives countries targeted by Trump’s letters time to negotiate a trade deal that could lower the threatened tariff levels.
EU President von der Leyen said the 30% tariffs “would disrupt essential transatlantic supply chains, to the detriment of businesses, consumers and patients on both sides of the Atlantic.”
Negotiations will continue with the aim to find an agreement before August 1st. An EU tariff retaliation package is prepared and if no deal is made it will enter into force.
Source:Reuters
New U.S. Tariffs on Mexico: 30% Starting August 1st.
On July 11, 2025, President Donald J. Trump sent an official letter to President Claudia Sheinbaum announcing the imposition of a 30% tariff on all Mexican products entering the U.S., effective August 1st, unless Mexico halts fentanyl flows and dismantles cartel operations.
The letter says there will be no tariff if Mexican companies relocate production to the U.S., with promises of “fast-track approvals.”It also warns that if Mexico raises its own tariffs, the U.S. will add that increase on top of the 30%.
The letter further blames Mexican tariff and non-tariff barriers for an “unsustainable trade deficit,” which it frames as a threat to U.S. national security.
The Council has released its latest compromise text on the EU Customs Reform, bringing game-changing updates for global trade and compliance.
𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗸𝗻𝗼𝘄:
🇪🇺𝗡𝗲𝘄 𝗘𝗨 𝗖𝘂𝘀𝘁𝗼𝗺𝘀 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆: This entity will centralize coordination, enhance consistency, and serve as the operational backbone of the Customs Union.
🇪🇺𝗘𝗨 𝗖𝘂𝘀𝘁𝗼𝗺𝘀 𝗗𝗮𝘁𝗮 𝗛𝘂𝗯: National systems will be replaced, enabling real-time data exchange, risk analysis, and improved interagency cooperation.
🇪🇺𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗗𝗶𝘀𝘁𝗮𝗻𝗰𝗲 𝗦𝗲𝗹𝗹𝗲𝗿𝘀 & 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀: You will now be recognized as the deemed importer, bearing full responsibility for customs duties, VAT, and compliance with EU regulations.
🇪🇺Deemed importers established outside the EU can only import goods through an authorized indirect customs representative, who assumes full legal responsibility for the import!
🇪🇺𝗚𝗼𝗼𝗱𝗯𝘆𝗲 𝘁𝗼 𝘁𝗵𝗲 €𝟭𝟱𝟬 𝗟𝗼𝘄-𝗩𝗮𝗹𝘂𝗲 𝗘𝘅𝗲𝗺𝗽𝘁𝗶𝗼𝗻: Customs duties will now apply to all e-commerce imports, leveling the playing field.
🇪🇺𝗡𝗼 𝗛𝗮𝗿𝗺𝗼𝗻𝗶𝘇𝗲𝗱 𝗣𝗲𝗻𝗮𝗹𝘁𝗶𝗲𝘀: All proposals have been withdrawn, leaving Member States to determine their own penalties and sanctions.
🇪🇺𝗔𝗘𝗢-𝗖 𝘄𝗶𝗹𝗹 𝗿𝗲𝗺𝗮𝗶𝗻 𝘁𝗼 𝗲𝘅𝗶𝘀𝘁: An economic operator not meeting Trust & Check trader criteria can still benefit from AEO-C status simplifications. However, AEO-C status expires upon granting T&C trader status.
These changes aim to simplify procedures, digitize customs processes, and strengthen the EU’s ability to protect its market—both financially and non-financially.
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