The Philadelphia Eagles won the Super Bowl for the first time after beating Tom Brady’s New England Patriots 41-33 in an extraordinary encounter in Minneapolis.
On a night when records tumbled and the expected norms of an NFL game went out the window, the Eagles – led majestically by quarterback Nick Foles – produced a brilliant offensive display to deny the Patriots a record-equalling sixth Super Bowl crown.
Zach Ertz’s touchdown with less than three minutes remaining put the Eagles into a five-point lead, but it took Brandon Graham’s sack on Brady just moments later to seemingly put the game beyond the reigning champions.
Even then the Eagles had to withstand a late march downfield by Brady, but victory was finally assured when a Hail Mary attempt came to nothing as the clock ticked down to zero.
In a game featuring just one punt and one sack – Graham’s key hit on Brady – the action was breathless and, for the most part, unprecedented in NFL history.
Chief among the highlights was the glorious moment when Foles – later named the game’s Most Valuable Player – caught a pass from tight end Trey Burton on a gutsy trick play on fourth-and-goal, making him the first player ever to throw and catch a touchdown in a Super Bowl.
Foles also threw for three touchdowns from 373 passing yards, as the 29-year-old Texan capped off his fairytale rise since being drafted in to replace injured regular Eagles quarterback Carson Wentz three games from the end of the regular season.
Opposite number Brady, meanwhile, will be left to reflect on his 505 passing yards – a new Super Bowl record – and three touchdown passes and wonder just how he failed to add to his five Super Bowl rings.
MVP and Eagles quarterback Nick Foles: “I felt calm all night, we are such a great group of guys, we felt confident. We just went out there and played football. We’ve been dreaming of this since we were little kids.”
Patriots quarterback Tom Brady: “I expect to be back. I don’t see why I wouldn’t be back. It’s tough to lose these games. You play to win and sometimes you lose. Disappointed. Wish we could have done a better job.”
I have had a weekend in Manchester with the family, visiting my youngest daughter who lives here.
We also went to The Theatre of Dreams, Old Trafford. Manchester United beat Huddersfiled 2-0.
We also met with my daughters boyfriend and his family. Great people and a great weekend
The secret of Ikea’s hot dog with five-span bread is written down in Ingvar Kamprad’s testament – and behind the low price is a philosophy hidden.
“I proposed to the Executive Board that we would sell sausages for five kronor (approx 50 cents). They looked at me with anxiety and amazement, Ingvar Kamprad told in the book “The History of Ikea”.
The IKEA founder and strong man Ingvar Kamprad passed away this week, age 91
Hot dog with bread for a five kronas. The offer meets all customers, adjusted to suit each market, in the Ikea department stores around the world.
The idea was Ingvar Kamprad’s own, and behind it, it hides so much more than just cropping large volumes of sausage to a low profit margin.
After the death of the Ikea founder this weekend, the philosophy behind the hot dog lives on in the department stores. It was 1995 when Ikeagrundaren decided to sell hot dogs at a price that would leave customers astonished. The idea behind the sausage sale is based on a basic principle from the first bid in “A Furniture Dealers’ Testament”, Ingvar Kamprads “Bible”, distributed to staff in department stores around the world: “The Reasonable Price Distance”.
Because Ikea caters to many people, usually small resources, selling goods is less costly – they have to be much cheaper.
Stunningly much cheaper. To get this effect, the product must be well known to customers so that they have a clear idea of the product’s “normal price”.
This is how how was, the super entrepreneur Ingvar Kamprad. The man who started with zero in his pocket and built an empire on his ideas. IKEA is the largest private owned company in the world that is not on the stockmarket.
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