Think back just a few years — social, mobile, cloud, and big data ruled the emerging technology landscape. Business and technology management executives wondered what big data meant, when the cloud would disrupt their companies, and how to engage effectively on social channels. In 2016, Hadoop turned 10, the cloud has been around even longer, and social has become a way of business and life. So what’s next?
As a refresh to my 2014 blog and report, here are the next 15 emerging technologies Forrester thinks you need to follow closely. We organize this year’s list into three groups — systems of engagement technologies will help you become customer-led, systems of insight technologies will help you become insights-driven, and supporting technologies will help you become fast and connected.
Why these 15? You might have noticed a few glaring omissions. Certainly blockchain has garnered a lot of attention; and 3D printing is on most of our competitors’ lists. The answer goes back to being customer led, insights driven, fast, and connected. Those of you that follow our research will recognize these as the four principles of customer obsessed operations. The technologies we selected will have the biggest impact on your ability to win, serve and retain customers whose expectations of service through technology are only going up. Furthermore, our list focuses on those technologies that will have the biggest business impact in the next five years. We think blockchain’s big impact outside of financial services, for example, is further out so it didn’t make our list, even though it is important. Maybe by 2018, when I update our list next.
Since I don’t have room here for details about all of our technologies, I’ll focus on five that we think have the potential to change the world. That’s ⅓ of our list by the way – which means a lot of change is coming; it’s time to make your technology bets.
IoT software and solutions bring customer engagement potential within reach. Theses software platforms and solutions act as a bridge between highly specialized sensor, actuator, compute, and networking technology for real-world objects and related business software. This technology gives firms visibility into and control of customer and operational realities. By 2021, technology for specific use cases will be mature, but protocol diversity, immature standards and the need for organizational changes will still stymie or delay many firms.
Intelligent agents coupled with AI/cogntive technologies will automate engagement and solve tasks. Intelligent agents represent a set of AI-powered solutions that understand users’ behavior and are discerning enough to interpret needs and make decisions on their behalf. By 2021, we think that automation, supported by intelligent software agents drivng by an evolution in AI and cogntive technology will have eliminated an net 6% of US jobs. But the loss won’t be uniform. There will be an 11% loss of jobs that are vulnerable and a 5% creation of jobs in industries that stand to benefit. Want more info?
Augmented reality overlays digital information and experiences on the physical world using combinations of cameras and displays. While we cover both VR and AR, we find that while a lot of attention has been placed on VR, AR has more play, for enteprises in the short term and eventually for consumers as well. By 2021, we will be fully into a transition period between separated and tightly blended physical and digital experiences in our work and lives.
Hybrid wireless technology will eventually ereate connected cverything. Hybrid wireless technologies are the interfaces and software that allow devices to simultaneously leverage and translate between two or more different wireless providers, protocols, and frequency bands, such as light, radio, Wi-Fi, cellular, and Sigfox.
By 2021, a virtual network infrastructure will emerge to weave together wireless technologies that globally connect IoT and customer engagement platforms.
Sources: Forrester, Brian Hopkins
Europeans are most concerned about immigration and terrorism at a continental level according to recent surveys. On a country level, Europeans have a different concern at the top of their list: unemployment.
The latest survey, conducted in May, sees the first fall in mentions of immigration in nearly three years. Terrorism sees a fourth successive increase.
Despite a fall of 10 percentage points, Europeans still see immigration as the most important issue facing the EU. The survey found that 67% of Europeans support a ‘common European policy on migration’.
Terrorism has risen steeply as a concern. The current survey was first conducted after November 2015’s attacks in Paris, and March 2016’s attacks in Brussels.
The economic situation remains in the top three, though the percentage of people mentioning it has declined significantly since 2011. Back then, nearly three in five Europeans named it in their top two.
A similar picture emerges at the national level, although unemployment jumps to the top. A third of Europeans see it as one of the two most important issues facing their country.
Unemployment took first place in 11 countries. Spain leads the way, with 71%, followed by Cyprus (67%) and Portugal (62%).
Immigration came first in nine EU member states. Interestingly, though, the free movement of people, goods and services within the EU was seen as the most positive result of the union. 56% of Europeans named it as the most positive – an increase of one percentage point.
While we live in a turbolent world of crises and change – with many people talking about the increasing risks of protectionism and less multinatilnal cooperation, there is alsl some really good news.
Chile and Swaziland have ratified the Trade Facilitation Agreement, bringing the tally to 98 members. We now have nearly 90% of the ratifications needed to bring the TFA into force.
The numbers will soon be there, and when we reach the necessary 109 ratificTilns the first multilateral trade agreement in decades enters in to force as international law. This is a major game changer.
If you want to klow more, read here: Link to updates on the WTO TFA
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