Why is business not prepared for Brexit?

I was interviewed about Brexit consequences for Swedish business and the article is oublished in todays’ issue of Dagens Industri (Swedish ”Financial Times”).

The main question was (and is) why is business not prepared for Brexit.

“It is allmost unbelievable that so few companies have prepared properly for Brexit”

There are many reasons. The most evident ones are the percieved uncertainty of what is going to happen. While we in reality already know from a Customs perspective to maybe 80% what will be needed – and thus should all companies in trade, value chains and supply chains involving United Kingdom prepare accordingly. A trader not doing the preparations properly are gambling and could face enormous difficulties both in realtion to cost, speed and predictability. A Brexit analys and action plan should include and cover 50-55 areas. Start preparing today or even better yesterday. We have still not met one single trader that has been prepared enough…