Sweden is #1

Sweden has the best reputation in the world. Accoridng to the world’s largest survey on countries’ reputation.

In Reputation Institute’s annual survey of countries’ international reputation, the global reputation index,  Sweden claims first place. This means that Sweden is climbing from the third place in the past two years, surpassing last year’s winner of Canada. Our neighboring countries Norway, Finland and Denmark, are on the 4th, 5th and 6th place.

The countries with the best reputation in the world:


2. Canada


4. Australia

5. Norway

6. Finland

7. New Zealand

8. Denmark

9. Ireland

10. The Netherlands

Source: Reputation Institute