There are 330.000 citizens on Iceland and 33.000 football players whereof 15.000 are men playing football. 3000 play adult first team football and 100 of them play professional football. 

The eleven brave

11 of these players play England in the knock-out round of the EuroCup 2016 tonight. Are they without any chance to win? No, absolutely not. This team beat Netherlands in the qualification 2-0 and 1-0. They played 1-1 vs Portugal and Hungary and they beat Austri 2-1 in the EuroCup group games. The secret? They are coached by a Swedish guy, Lars Lagerbäck. Get a Swedish manager and you will win. 

Icelandic National Football Team Manager, Swedish Lars Lagerbäck

Well, that is probably not the entire trith and the only reason but former Swedish national team coach Lagerbäck is extremely popular in Iceland due to his four years as head coach of the Icelandic football team. In fact he is so popular that people say he could become President of Iceland if he entered the election later this year. 

With my dear friend Snorri Olsen in Reykjavik

What Iceland has done in the EuroCup 2016 already is remarkable. This is due to te fact that Icelandic people are remarkable people. Iceland is a great country and a very beautiful island. If you haven’t been there I sincerely recommend you to go. 

Great places to visit on Iceland

There are many amazing places to see when visiting Iceland. It is a very beautiful and different landscape. 

Having a hot dog at Bæjarins Beztu Pylsur 

However the most famous place is a hot dog stand! This is in fact probably the worlds’ most famous hot dog stand, Bæjarins Beztu Pylsur in Reykjavik. All famous people visiting Iceland go here. So you will see photos of Bill Clinton, Bruce Springsteen, Madonna and many others have eaten the famous hot dogs. Me too naturally. 

I have a Chilean part of my family and a lot of Chilean friends so I share their joy and hapiness over having become American (South, Central & North America) football Champions for a second time in a row last night, winning Copa America after 4-2 in a penalty shoot-out vs Argentina in the final. 


This proves that Chile for the moment has the best team in the Americas. There are some countries that have great players, but Chile certainly has a golden generation of players that really performs as a team. Congratulations Chile! 

I love reading. I always have. I read everything; history, biographies, crime novels, classics. 

One of my favourite things in the world is to find new authors. To try something new, find out that I love it and then discover that the author has wrotten many more books. It is like striking gold or finding oil. 

A few years ago I found Chimamanda Ngozi Adichie. 


I saw a book called ‘Half of a Yellow Sun’ and was about Biafra. I think it was 2007. An amazing book. I have always liked authors that have the ability to ‘write big’. 


Chimamanda Ngozi does that. She writes big. It doesn’t matter if she describes a small thing or a detail, it is always written as it was the most important thing in the world. 

“I think you travel to search and you come back home to fond yourself there”

Today she has written five books and a number of short stories. She has received awards and lroces for her books all around the world. Her real breakthrough internationally came with her third novel, Americanah’ which tells the story of a young Nigerian woman who emigrates to the United States for a university education and stays for work. 


The book was named one of the top 10 books of the year by New York Times. I fully agree, it is a fantastic piece of storytelling. A very important book, telling a story not known. On of my favourite quotes from Americanah is, “Racism should never have happened and so you don’t get a cookie for reducing it”. It is so true. 

Adichie has been called “the most prominent” of a procession of critically acclaimed young anglophone authors that is succeeding in attracting a new generation of readers to Africal literature.


Today Nigeria is the hottest literary country and Chimamanda is the authors’ equivalent of Beyoncé. She is the thing. 

Another famous quote from Chimamanda is, “There are some things that are so unforgivable that they make other things easily forgivable”. 
She is a superstar and a hero among stars on the litterature sky right now. She is also a very passionate feminist and has become one of the leaders and spokespersons of a new modern wave of feminism in Africa. She has said on feminism and writing, “I think of myself as a storyteller, but I would not mind at all if someone were to think of me as a feminist writer… I’m very feminist in the way I look at the world, and that world view must somehow be part of my work”. 


If you haven’t read her novels, start now. Before she becomes a Nobel Prize winner. It is just a matter of time. 

Former Swedish Prime Minister and Minister of Foreign Affairs, Carl Bildt, has today written an interesting article about the new digital world in one of the leading Swedish newspapers. 

Bildt has as Head of the Global Commission on Governence Internet, just presented the ORCD report “One Internet”. 

Carl Bildt och OECD:s generalsekreterare José Ángel Gurría.

Here is a non-official translation of the article from todays’ Svenska Dagbladet:

‘Sweden presented in 1994 the first natuonal IT Commission Report called “wings to human ability”. Many experts and politicians were doubtful and wondered what we were actually doing. They claimed that Internet was a tool for experts, individuals and nerds, probably a trend that would pass, and hardly something that politics and public debate should deal seriously with. Such was the tone of many comments.

Carl Bildt, former Swedish PM and Minister of Foreign Affairs

But the Swedish IT Commission in 1994, was nationally and internationally groundbreaking. No other country had made any similar strategy at the time. And through deregulation and research efforts, Sweden was clearly in the starting blocks. GSM technology for mobile telephony had just made his entrance.

The historical Swedish 1994 Report on Internet

The Swedish IT Commission set up a long-term and ambitious goal: in 2010, Sweden would be in the international top level in the use of new information technology. It was not the technology that was the center of the work – it was instead the society’s use of the width of the technology.

Today this report from the IT Commission is a center piece of the Internet Museum in Stockholm, and my e-mail exchange with President Clinton as Prime Minister is displayed at the Newseum in Washington. And in many respects, developments since then actually overachieved the goals we set for more than two decades ago. But now we face a new and more pervasive stage.
Carl Bildt sent the first official e-mail between two national leaders when he e-mailed President Bill Clinton in 1994

Over the past two years I have led a broad independent international commission on Internet issues. We have listened and discussed in Stockholm, The Hague, Bangalore, London, Seoul, Ottawa, Accra, Palm Springs and Amman, and this week we present our report for the OECD in the debate Cancún.

I have said that we are entering in the fourth industrial revolution. I think there is more wrong than right. I think we are in fact at the beginning of the historical shift from the industrial to the digital age, and that this means a lot more than just another industrial transformation.

On sensationally short time the internet has become the major world infrastructure. And now the network faster than becoming the infrastructure of every other infrastructure in our communities’. 
Here is a link to the report “Global Commission on Governence Internet: One Internet” (click here): https://www.ourinternet.org/

The last 15-20 years Customs administrations all around the world have changed their control strategies from traditional controls to risk management. 

Approximately 10-15 years ago we also started to think about the fact that if we can manage the risks better identifying high risks and doing more efficient controls through risk based profiling and targetting to detect our control objects, then what should we do about detected low risks. Compliance Management was born.


This meant that we moved away from looking at procedure and transaction for low risk operators and concentrate about the operator. The idea being that an operator meeting certain pre-determinded criteria and requirements, can voluntary apply for a specific low risk status. The company must show that the compliance level is acceptable and Customs validates this trough a set of measures. The compliance levels are then monitored and improved through an active partnership with the aim to minimize risks. The low risk company gets in return a different control programme – thus a different treatment – and a set of benefits related to speed, predictability, service and cost. 


This means that the important questions in relation to a company is not anymore what type of goods are you importing or exporting or what customs procedures do you use, but instead: who are you? 
This is what we call, identity management. It is more importnst ehat your company identity is and how we identify you, than what you are doing with your transactions on a daily basis. 

Identity management is a growing megatrend that we saw all around us in different sectors the society.

In the future we will develop new levels of versions in relation to identity and compliance management. We have just seen the start of this process. 

Bruce Springsteen is in Sweden this weekend. He and his legendary E Street Band played at Ullevi Stadium in Gothenburg yesterday and they do another show tomorrow.


Springsteen is a great friendnof Sweden, this was were he played his forst show outside USA inbthe 70s and there has always been a special bond between Brice and my country. Swedish people love the Boss. 

Yesterday at the first concert Springsteen and his band played 38 songs during 3 hours 58 minutes. Amazing. 


On July 23rd Bruce Springsteen will return to Sweden for a third concert on The River-tour. Then I will be there for my 22nd Springsteen concert. 

There is nobody in the entire business worklng so hard to offer an unbeliveable show and concert experience. I am looking forward to this show.