Altana’s Evan Smith on the current challenges

The CEO and Co-Founder of our partner Altana, Evan Smith, spoke with Chief Economic Correspondent Neil Irwin about the changes to the global trading order, and how businesses can respond.

“Nobody could argue that what’s happened has been smooth or designed in a way for the private sector to kind of gradually adapt to it,” Evan said.

”…it’s less about trying to price in the exact current tariff schedule into their model or their forecasts, and more trying to be ready for whatever the world has in store”

What will it take to succeed? As Evan described, “it’s less about trying to price in the exact current tariff schedule into their model or their forecasts, and more trying to be ready for whatever the world has in store.”

I agree with my friend and colleague, Evan, it is all about agility.

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